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Welcome to #MarketingArtes16, the VI Arts marketing & Audience Development Conference in Spain, promoted by ASIMÉTRICA.

After last year’s conference “CHANGE OF MENTALITY”, where records of attendance and dissemination were reached, we welcome all of you to “CONNECT WITH YOUR AUDIENCE” that will take place in Madrid, October 24-26, 2016.

Over 300 delegates will gather for this edition at Teatros del Canal and the Madrid School of Marketing – MSMK, to explore and debate about the connection between arts organizations and the people. A remarkable group of speakers and workshop leaders will share with us their ideas and expertise:

  • Richard EVANS, EmcArts-ARTSFWD
  • Valentí OVIEDO, presenting de case of L’Auditori y Orquesta de Barcelona y Nacional de Catalunya
  • Alessandra GARIBOLDI, Fondazione Fitzcarraldo
  • Michael Peter EDSON, UN Live Museum for Humanity
  • Mar DIXON, Open Community Lab y MuseomixUK
  • Daniela BOURET, Teatro Solís
  • Alan BROWN, Wolfbrown
  • Clemente SÁNCHEZ, SGAE

A brief summary:

October 24

Pre-conference: Seminar “Applied market research methods for performing arts organizations and museums”

An intensive one-day seminar at MSMK with Alan Brown, principal at www.wolfbrown.com, about best practices, case studies and philosophical background behind different research methods for all kinds of arts organizations, despite of their size and nature. This seminar will be in English and a maximum of 25 people will be admitted.

October 25

Official Section + Networking Fiesta

The best international speakers will talk about arts marketing, audience engagement and innovation for change in arts organizations. 8 leaders from the performing arts, cultural heritage organizations, museums and libraries coming from 5 different countries with a variety of perspectives and backgrounds to share with us.

That same night we will offer a networking party in the city center with beverages, music and a lot to fun.

October 26

Workshops – Parallel sessions

3-hour workshops at the MSMK with the best international leaders. This year we offer 5 exciting workshops in parallel sessions where to chose from. A maximum of 25 people per workshop will be allowed in order to keep the quality of the learning experience.

Please, watch below last year’ video and enjoy!

Estamos en: FACTORÍA CULTURAL MADRID -Matadero Madrid- Paseo de la Chopera, 14 28045 (Madrid) +34629881444 info@asimetrica.org