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DANIELA BOURET

Audience development: increase sensitivity or audience formation?


Daniela BOURET, Teatro Solís – Uruguay


Using the case study of the National Teatro Solis from Montevideo (Uruguay) as an example, we will study the differences between getting people to be more loyal and creating sensitivity towards artistic practices as a means to provide a better citizenship access.

Cultural habits researches, understood as the appropriation of goods and services with symbolic value install a citizen agenda of rights and challenges towards the full development of democracies.

States include in the public policy debate the cultural platform. Do we create audiences or do we form them? Are “managers” needed to accomplish this? Do we have to develop cultural marketing programs? Is Free enough to overcome the access barriers?

Using the case study of the National Teatro Solis from Montevideo (Uruguay) as an example, we will study the differences between getting people to be more loyal and creating sensitivity towards artistic practices as a means to provide a better citizenship access.


Daniela BOURET,

Director de Teatro Solís – Uruguay


Daniela Bouret is General Director of Teatro Solís since 2014. She had access to this position after working for the theatre as Director of Development from 2004 to 2012. She then founded the Performing Arts Research, documentation and dissemination Center – CIDAE, worked in the theatre as Director of Education and Customer Experience and created the Audience Development Area.

Daniela has written several books, article and essays, including: “Diseño Teatral en el Uruguay. La escenografía desde la experiencia (2016) and “Dibujar el Escenario. Miradas en torno a bocetos de escenografías de la Comedia Nacional entre 1948 y 1995” (2010) with Gonzalo Vicci; “Escenas de la vida cotidiana en el siglo XX. El nacimiento de la sociedad de masas (1910-1930)” (2009) y “Teatro Solís. 150 años de historias desde el escenario” (2006).




Estamos en: FACTORÍA CULTURAL MADRID -Matadero Madrid- Paseo de la Chopera, 14 28045 (Madrid) +34629881444 info@asimetrica.org