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Audience development: increase sensitivity or audience formation?


Gonzalo VICCI, IENBA / UDELAR


Using the case study of the National Teatro Solis from Montevideo (Uruguay) as an example, we will study the differences between getting people to be more loyal and creating sensitivity towards artistic practices as a means to provide a better citizenship access.

Cultural habits researches, understood as the appropriation of goods and services with symbolic value install a citizen agenda of rights and challenges towards the full development of democracies.

States include in the public policy debate the cultural platform. Do we create audiences or do we form them? Are “managers” needed to accomplish this? Do we have to develop cultural marketing programs? Is Free enough to overcome the access barriers?

Using the case study of the National Teatro Solis from Montevideo (Uruguay) as an example, we will study the differences between getting people to be more loyal and creating sensitivity towards artistic practices as a means to provide a better citizenship access.


Gonzalo VICCI,

IENBA / UDELAR – Uruguay


Gonzalo Vicci Gianotti has a Bachelors Degree in Plastic & Visual Arts by the “ENBA” UDELAR institute.

He is a Level I researcher in the National Research Institute “ENBA” and author of several books about artistic education and the performing arts. He is Coordinator of Teatro Solis´ Formation Unit within the “Performing Arts Research, documentation and dissemination Center – CIDAE”.




Estamos en: FACTORÍA CULTURAL MADRID -Matadero Madrid- Paseo de la Chopera, 14 28045 (Madrid) +34629881444 info@asimetrica.org