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Alessandra Gariboldi

How to place people in the center of cultural organizations


Alessandra GARIBOLDI, Coordinator, Research and Consultancy Department, Fondazione Fitzcarraldo, Italy


How do cultural organizations that really place people at their heart work like? How did they get to lead their communities being relevant and sustainable?

For Audience Development to be effective, the whole cultural organization has to be committed with it, but… What does this mean?

How do cultural organizations that really place people at their heart work like? How did they get to lead their communities being relevant and sustainable? What kind of competences, skills and tools did they need to face the change of paradigm towards a more audience-focused organization?

Alessandra Gariboldi will answer to these and other questions having as a reference the results of the EU research of over 30 European cultural organizations “Audience development – How to place audiences at the centre of cultural organisations”.

This study, done by the Fondazione Fitzcarraldo, Culture Action Europe, ECCOM and Intercult, within the Creative Europe framework has the objective to show different successful approaches and methods in the Audience development/engagement field.

Furthermore, the idea of this study is to disseminate the results amongst the EU cultural organizations and use them as criteria to select projects for future calls within the Creative Europe program.


Alessandra GARIBOLDI,

Fondazione Fitzcarraldo


Alessandra Gariboldi is senior researcher and consultant in the fields of visitor studies and cultural project evaluation, with a primary focus on audience engagement and participatory approaches.

She’s the coordinator of the Research and Consulting Department of the Fondazione Fitzcarraldo and collaborates with the Cultural Observatory of Piedmont, Italy. With an educational background in Art History and Sociology, she also acts as an independent trainer and adviser for cultural organizations in developing and evaluating participatory projects aiming to reach and engage new audiences.

She is actively involved as researcher and trainer in two EU funded projects on audience development: ADESTE (Audience Developer Skills and Training in Europe) for developing and testing a new occupational profile in arts organizations; and Be SpectActive, whose aim is to test and develop performing arts projects actively involving audience in programming.




Estamos en: FACTORÍA CULTURAL MADRID -Matadero Madrid- Paseo de la Chopera, 14 28045 (Madrid) +34629881444 info@asimetrica.org