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#MARKETINGARTES2016

Alan Brown

New approaches to arts programming: branded series and formats


Alan BROWN, Principal, Wolfbrown, San Francisco, USA.


This workshop will take stock of current efforts in the performing arts sector to attract new audience segments to classical music, ballet, contemporary dance and performance art

One of the most exciting new developments in recent years has been the emergence of independently branded program offerings such as Sensorium (San Francisco Ballet), Pulse (New World Symphony), SoundBox (San Francisco Symphony), Liquid Music (St. Paul Chamber Orchestra), and many more.

A marriage of sophisticated branding and excellent programming, these branded series and formats appeal to younger adults.

This workshop will take stock of current efforts in the performing arts sector to attract new audience segments to classical music, ballet, contemporary dance and performance art through independently branded formats and series that promise – and deliver – a distinctly different experience.

Date: Oct. 26 / 10:00 – 13:00 h.

Place: MSMK – Madrid School of Marketing

Language: English (NO simultaneous translation to Spanish)

Limited capacity: max. 25 people per session


Alan BROWN,

Wolfbrown


Alan will offer both an intensive Pre-conference one-day seminar on Monday 24, and a 3-hour workshop about “Making sense of Audience Engagement” on Wednesday 26.

Alan Brown is a leading researcher and management consultant in the nonprofit arts industry. His work focuses on understanding consumer demand for cultural experiences and helping cultural institutions, foundations and agencies see new opportunities, make informed decisions and respond to changing conditions. His studies have introduced new vocabulary to the lexicon of cultural participation and propelled the field towards a clearer view of the rapidly changing cultural landscape.

Alan is the founder of CultureLab, a partnership between the Cultural Policy Center at the University of Chicago and an international consortium of arts consultants who aim to build a bridge between academic research and everyday practice, and to speed the diffusion of promising practice into the cultural sector. He has served on the organizing committee of the National Arts Marketing Project annual conference since its inception, and speaks frequently at conferences in the U.S. and overseas.




Estamos en: FACTORÍA CULTURAL MADRID -Matadero Madrid- Paseo de la Chopera, 14 28045 (Madrid) +34629881444 info@asimetrica.org